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How to Get More Candidates and Create Engaging Job Ads Using AI.

Dive In
  • Writer's pictureThe CareerBeacon Team

Updated: Mar 25

ChatGPT Can Improve Your Job Ads:

In today’s competitive job market, attracting top talent requires crafting compelling job ads that resonate with candidates – quickly.

With the advancements in artificial intelligence (AI), you now have a powerful tool at your disposal – ChatGPT.  This advanced language model can help generate engaging and effective job ads, and help organizations like yours stand out and connect with your ideal candidates. Watch Esteban take you through the highlights of exactly how to leverage AI to attract more candidates here:

Or dive in here if you’re a reader! Leverage AI for your job ads in just a few steps:

Understanding the Audience:

The first step in creating impactful job ads is understanding the target audience. Every jobseeker is unique, with varying motivations and preferences – and each type of job is likely to attract a different persona. Taking time to think about the characteristics of the ideal candidate for the role will help prompt the AI to create the perfect job ad. 

By leveraging ChatGPT, companies can generate tailored job ads that speak directly to candidates, showcasing why they should consider the opportunity.

Collecting Relevant Information: 

Now that you’re considering who you need to attract for the role, it’s time to gather all the relevant information before we start diving into the job ad creation process. This includes details about the position, required qualifications, responsibilities, company culture, and any unique selling points. 

A special note goes to the word required. Putting in the time in the beginning to clarify whether a skill is required or simply nice-to-have is essential. We often see companies double the size of their job postings with long lists of nice-to-haves, which can dramatically reduce the number of applicants the posting receives. 

A comprehensive understanding of the role will enable companies to create more accurate and enticing job ads – and, most importantly, attract great candidates. 

Choosing the Right Prompts:

To harness the power of ChatGPT effectively, choosing the right prompts is essential. Prompts serve as instructions for the AI model, guiding it to generate content that aligns with the desired outcome. 

The ideal prompts should help create compelling introductions, describe responsibilities and qualifications, and highlight company culture.

Here are some example prompts you could use: 

1. Initial posting draft: “I want you to take the role of a master marketer who has been tasked with writing job postings in a way that appeals to jobseekers, advertises the role, and encourages the jobseeker to apply. These are the job details:” [ADDJOB DETAILS AFTER]

2. Requesting changes: “Make the [X] section shorter and highlight the following characteristics:” [REPLACE X FOR THE SECTION OF YOUR POSTING YOU WANT TO EDIT AND ADD DESIRED CHARACTERISTICS BELOW]

3. End your job ad: End the job posting with a compelling call-to-action, encouraging qualified candidates to apply. Express enthusiasm about the opportunity to join our team.”

Accessing ChatGPT 

If you’ve never tried ChatGPT before – now is the time.  You can log in or create an account here. The older GPT-3.5 model is free to use, or you can upgrade the account and try out the GPT-4 model, which is smarter and faster – either can be a great help! 

Once you’ve created your account, you’re off to the prompting races and can start 

accessing ChatGPT right away – as simple as typing into the chat box.  

Crafting the Job Ad

And now, the important part. 

With the prompts and instructions in place, it’s time to create the job ad content. Using ChatGPT, you can generate various sections of the ad:

Job Title and Introduction: Generate an attention-grabbing job title and a concise introduction highlighting the role’s significance and the company’s culture. You can ask the chat to help make any content you have on this more engaging and attention-grabbing (and don’t forget to tell it whose attention you’re trying to grab).

Responsibilities and Qualifications: Ask ChatGPT to suggest a comprehensive list of responsibilities and required qualifications, including essential skills, experience, or educational background. Give it a limit of 5-6 bullet points.

Company Culture and Benefits: Ask ChatGPT to describe the company’s unique culture, perks, growth opportunities, work-life balance, or other attractive aspects for potential candidates. Give it any working text you have; it can help you paraphrase, reword, or optimize.

Editing and Refining While ChatGPT helps kickstart content creation, it’s important to note that the output will require editing. You should review the generated content, refine the wording, and ensure it aligns with your employer’s brand and tone. Human oversight and editing ensure the final job ad is accurate and compelling.

Testing and Feedback To enhance the job ad’s effectiveness, you should test it with a focus group or internal team members. Gathering feedback and insights can help fine-tune the ad and ensure it effectively communicates the desired message to the target audience.

Publishing and Analyzing Results 

Once the job ad is finalized, it’s time to publish it on relevant platforms or the company website. You should track key metrics such as click-through rates and candidate applications to evaluate the ad’s performance. This analysis provides valuable insights into the effectiveness of the ChatGPT-generated job ad and allows for continuous improvement.


Leveraging ChatGPT in the job ad creation process offers numerous benefits for companies. It saves time, enables personalized content generation, and increases candidate engagement. By combining the power of AI with human oversight and editing, organizations can create job ads that attract top talent and effectively communicate their employer brand. With ChatGPT as a valuable tool in their arsenal, companies can optimize their recruitment efforts and gain a competitive edge in the talent market.

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