We know that writing job postings can be tedious and time-consuming! However, following best practices can ensure you’re set up for success. In this concise blog post, we'll delve into the strategies and techniques that will empower you to create job postings that attract, engage, and retain top talent for your company.

Think of your job postings as a first date. They may be one of the first contact points between your company and your potential hires, so first impressions here matter. But don’t fret; you can do some things to ensure the first interaction goes right!

These are some of the key aspects you should start considering when drafting your postings:

Clear and Concise Job Title: 

Start strong with a concise job title accurately reflecting the role and responsibilities. Avoid using internal jargon or vague titles that might confuse candidates. Some sources suggest that 1 to 3 words and 10 to 20 characters are the perfect length to engage potential applicants. Avoid using internal company acronyms or abbreviations at all costs!

Compelling Job Description: 

Craft a compelling and detailed job description that clearly outlines the role, expectations, and key responsibilities. Your description should be more than a mere list of duties! It's an opportunity to showcase your company's unique culture and its exciting opportunities. Start by providing an engaging overview of the role, giving candidates a glimpse into the day-to-day responsibilities and how their contributions will impact the organization's broader objectives.

Job Posting Ideal Length: 

Jobseekers don’t like to read long job postings, but they also distrust when postings are too short! Try to keep the posting between 300 and 700 words. That will get you to the sweet spot where job seekers feel that they have enough information and are comfortable to read along.

Keywords for Search Optimization: 

Incorporate relevant keywords related to the job position and industry to optimize the job posting for search engines and job boards. Browse the job board search suggestions to see what jobseekers are looking for.

Highlight Key Requirements and Qualifications: 

Clearly outline the essential skills, qualifications, and experience required for the job. Differentiate between "must-have" and "nice-to-have" qualifications to attract suitable applicants.

Salary and Benefits Information:

Jobseekers want to see compensation details. While only sometimes possible, providing a salary range or at least mentioning competitive compensation and benefits can significantly increase applicant interest. 91% of jobseekers say that seeing a salary range in a job posting will undoubtedly impact their decision to apply for a position.

Highlight Company Culture and Values: 

Showcase your company culture, mission, and values to attract candidates who align with your organizational ethos. Highlight perks, work environment, and any unique aspects that make your company an appealing place to work.

Mobile-Friendly and Accessible Format: 

Mobile is king nowadays. Ensure your job posting is easily accessible and optimized for viewing on mobile devices. Many candidates browse and apply for jobs on their smartphones or tablets!

Call-to-Action (CTA): 

A compelling CTA is a bridge between an engaging job posting and a potential applicant taking action. Your CTA should be clear, concise, and persuasive, prompting interested candidates to take the next step. Whether inviting them to apply directly through a user-friendly application portal, encouraging them to explore the company culture on your website, or urging them to reach out for additional information, the CTA should instill a sense of urgency and excitement.

Review and Update Regularly: 

Regularly review and update job postings to reflect any changes in requirements, job details, or company offerings. Outdated postings can scare potential candidates. Make sure to be measuring your results constantly (applications, clicks, views, etc.) This will help you make data-driven decisions.

Let’s build better job postings together.

Using AI for your job postings:

Did we mention we recently launched a cool job posting generator. This tool will help you draft compelling job postings in seconds! Use it as a starting point, and let the bots do all the hard work for you. Try the tool for free here.

Remember, an effective job posting attracts candidates and sets the stage for a positive candidate experience. Respond promptly to inquiries, provide feedback, and maintain transparency throughout the hiring process.

Implementing these best practices will attract top talent, reinforce your employer brand, and create a positive impression on potential candidates. Start applying these practices to your job postings, and watch as your recruitment efforts yield a pool of qualified and enthusiastic applicants eager to join your team.

We are eager to hear how your hunt for talent goes!